Brand
Designer

Designer and Art Director with 17+ Years of International Experience in Branding, Strategy and Web Design. Working with businesses at any stage — from startups to established companies. Crafting visually striking, data-driven designs that fuel growth.

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Measurewind

  • About:

    Measurewind is a cutting-edge startup delivering live wind, pressure, and temperature data alongside hyper-localized forecasts with 1 km resolution. I developed the project from the ground up, creating everything from the name and brand identity to a user-friendly app and marketing website. The visual identity embodies the precision and dynamism of the service, while the app and website offer an intuitive, data-rich experience tailored to professionals and enthusiasts alike, further supported by targeted marketing campaigns.

  • Role:

    Brand identity, Art direction, Logo, Print, Digital design, App design, Packaging, Campaigns

  • Year:

    2020

Mr.Trdlo

  • About:

    For Mr. Trdlo, a café and bakery bringing the authentic taste of Prague's Trdlo to the Balkans, I created a playful brand identity blending tradition with modern design. From the name and logo to a charming mascot and whimsical illustrations, my team developed a cohesive visual language applied to packaging, interiors, and marketing. The result is a vibrant identity that resonates emotionally, making Mr. Trdlo a standout brand in its market.

  • Role:

    Brand identity, Art direction, Logo, Print, Digital design, Packaging, Campaigns

    Cooperation:

    Veronika Czimmermann / Illustration

  • Year:

    2024

Barborka

  • About:

    Brand identity and campaign for the Barborka project, a development in the Czech Giant Mountains at Pec pod Sněžkou. Positioned at 825 meters above sea level, the pension is designed by FAM Architekti. Together with my team, I crafted a visual identity that captures the essence of the architecture and landscape. This included logo design, art direction, and visualizations. We also developed print materials, such as a brochure and a print campaign, to highlight the unique architecture and beautiful setting, creating a compelling story for clients and visitors.

  • Role:

    Brand identity, Art direction, Logo, Print, Campaigns

    Cooperation:

    FAM Architekti / Architecture
    Michael Baroch / 3D Visualisation
    Pavel Nasadil / Photography

  • Year:

    2021

Omholds

  • About:

    Omholds, based in the Adršpach Rocks, approached me to redefine their brand identity, including a new name, logo, product photography, packaging design, an e-commerce platform, and marketing materials. The result is a minimalist yet dynamic aesthetic that reflects their ethos of precision and creativity, from bold packaging to engaging campaigns. This rebrand highlights Omholds' craftsmanship and innovation, creating a versatile identity that resonates with climbers and inspires across every touchpoint.

  • Role:

    Brand identity, Art direction, Product photography, Logo, Print, Packaging, Campaigns

    Cooperation:

    Jan Šolc / Lifestyle photography
    Lukáš Bíba / Climbing photography

  • Year:

    2019

Bahnhaus

  • About:

    Bahnhaus, a boutique accommodation in North Bohemia’s wild valley, blends historical charm with modern comfort. My team and I developed its name, logo, and brand identity, crafting a visual language inspired by its railway heritage. We created a website for seamless booking, produced print materials, and launched digital campaigns, delivering a cohesive strategy that celebrates this unique retreat.

  • Role:

    Brand identity, Art direction, Naming, Copywriting, Photography, Logo, Print, Digital design, Campaigns

    Cooperation:

    Deyl-Šesták-Architekti / Architecture
    Petr Hoffelner / Aerial photography

  • Year:

    2023

Spacetools

  • About:

    Spacetools, an online sales accelerator for B2B companies, empowers businesses to grow rapidly through data-driven strategies and optimized sales processes. I developed the brand identity from naming and logo to custom illustrations and a complete e-learning web application, delivering a seamless and engaging experience across all touchpoints.

  • Role:

    Brand identity, Art direction, Naming, Logo, Illustrations, Digital design, App design

    Cooperation:

    Veronika Czimmermann / Illustration

  • Year:

    2021

The Happy Potato

  • About:

    A playful brand identity for The Happy Potato, a café and bookstore in Liberec, offers quality coffee, delicious treats, and a curated selection of books for all ages. We created a cohesive brand identity centered around whimsical illustrations, reflecting the café’s playful and welcoming spirit. From logo design to packaging and marketing materials, every element celebrates the joy of books and community.

  • Role:

    Brand identity, Art direction, Naming, Copywriting, Photography, Logo, Print, Packaging

    Cooperation:

    Veronika Czimmermann / Illustration

  • Year:

    2022

Ostaš Bouldertopo

  • About:

    A joint project by Jan Šolc and Lukáš Rendl, Ostaš Bouldertopo is a complete guidebook celebrating one of the Czech Republic's most iconic bouldering destinations. From content creation and detailed topo illustrations to final design, we managed every aspect of the book’s production, including marketing materials and a successful crowdfunding campaign. The result is a visually striking and highly functional guide that captures the adventurous spirit of Ostaš while supporting climbers of all levels, from elite athletes to casual enthusiasts.

  • Role:

    Art direction, Print, Packaging, Campaigns

    Cooperation:

    Jan Šolc / Co-author
    Oliver Vysloužil / Climbing Photography
    Libor Jenda / Aerial Photography

  • Year:

    2021